Pro Tips
Expert advice for creating effective QR codes that scan perfectly every time
Optimize for Print: Always use SVG format for printed materials (business cards, posters, packaging) as they scale infinitely without pixelation. For best results, ensure minimum 2cm × 2cm size and test scannability at the actual print size before mass production.
Logo Integration Done Right: When adding a logo, increase error correction to H (highest) and keep logo size under 20% of the QR code area. Ensure your logo has good contrast with the QR code background and test scanning from multiple angles and distances.
Color Contrast Matters: Dark foreground on light background works best (70% contrast minimum). Avoid low contrast combinations, inverted colors on glossy surfaces, or gradient foregrounds that reduce scannability. Test your color scheme with the validation tool before deployment.
Dynamic QR Codes for Campaigns: Use URL shorteners with tracking for marketing campaigns instead of encoding long URLs directly. This lets you update the destination without reprinting, track scan analytics, A/B test landing pages, and gather geographic data on user engagement.
Strategic Placement Tips: Position QR codes at eye level (4-5 feet), ensure adequate lighting, provide scanning distance guidance (arm's length for 2cm codes), avoid curved surfaces that distort the pattern, and always include a text fallback URL for accessibility.